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Alabama NIL collective The Tuscaloosa Connection announces launch
By Andrew Olson
Published:
A new Alabama NIL collective has launched. Birmingham-based startup The Alabama Athletes Trust has announced The Tuscaloosa Connection.
“The Tuscaloosa Connection, owned by The Alabama Athletes Trust, is designed to help all Alabama athletes under contract with The Tuscaloosa Connection to receive compensation for Name, Image, and Likeness (NIL),” Frances Jones, Chief Executive Officer of The Tuscaloosa Connection said in a released statement. “For this program to be successful, it will require a monetary commitment by many fans and sponsors who want to continue to support the long-standing Alabama tradition of competitive football.”
The collective offers fans the opportunity to support Tide athletes via monthly subscriptions for as little as $5 per month. Subscribing supporters will have access to exclusive player interviews, be entered to win monthly giveaways and experiences, be given exclusive access to UA student-athletes be recognized for their membership on the website.
Businesses can go through The Tuscaloosa Connection to advertise with a student-athlete. Those sponsors will receive autographed memorabilia and photos, promotional and digital marketing assets and advertising materials such as voiceovers, radio and tv ads, and more.
The Tuscaloosa Connection has already signed more than 70 Alabama football players.
Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaigns of Fred Taylor and Andruw Jones.
