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Sports Illustrated to open sports-themed resorts in college towns, starting with the SEC
By Keith Farner
Published:
Sports Illustrated is making a move in the travel and leisure industry, and will soon open sports-themed resorts in college towns, beginning in the SEC.
Every Sports Illustrated Resorts campus is expected to feature a full-service hotel, a vacation club and residential condominiums. That’s all designed to immerse guests and owners in iconic moments from nearly 70 years of Sports Illustrated content.
The first major destination will be in Tuscaloosa, and will have a full-service hotel, vacation ownership club, signature SI Fit Health/Wellness Center, world-class dining and entertainment. It will be situated across the Black Warrior River from the University of Alabama.
All resort campuses will also include a host of branded, one-of-a-kind attractions from live action sports and entertainment to quality dining, wellness, and relaxation. In addition to the planned university locations, the broader portfolio of properties is expected to include chic beach clubs and experience parks located in leading leisure destinations.
These destinations are expected to focus on the best entertainment, cuisine, fitness, health and wellness.
The first Sports Illustrated Resorts property opened in 2022 in Cap Cana in the Dominican Republic.
Sports Illustrated residences will be fractional and wholly owned condominiums professionally managed through a partnership between Travel + Leisure Co. and Sports Hospitality Ventures, to deliver the signature services and amenities offered by Sports Illustrated Resorts.
A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.
