Bud Light unveils college football-themed ad campaign featuring comedian Shane Gillis

Bud Light is joining the host of college football fans gearing up for the season ahead! The popular beer brand recently unveiled a new ad campaign with popular comedian Shane Gillis in a football-themed skit.

Donning a jacket embroidered with “Coach Herb,” Gillis plays the role of a football coach joining a professor and school president in attempting to get the truth of an incident out of a football player. Instead of getting the truth out of the player, Gillis and others begin confessing their own truths in order to get a Bud Light.

“Alright, I’ll go first to get the wheels greased a little. I confess that I practice my halftime speeches in the shower before games,” Gillis’ character confesses.

The interrogation of the football player — named “Bobby” — ultimately falls apart before dismissing the player to return to football practice.

Fans are bound to get a kick out of this one, and it will be interesting to see what else Bud Light comes up with over the course of the college football and NFL seasons. Take a look:

WATCH: Bud Light just released this new commercial with Shane Gillis.

This is likely the first of many Bud Light commercials we’ll see with Shane through the rest of football season.

Old school beer ads are back!

I have a feeling Bud Light is about to have a huge year. pic.twitter.com/iSR4Vi4W7o

— Noah Sanborn Friedman (@noahsfriedman) August 27, 2024

Paul Harvey

Paul Harvey lives in Atlanta and covers SEC football.