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Dieunerst Collin, known as ‘Popeyes Kid,’ lands fitting NIL deal with chicken restaurant
By Michael Daly
Published:
Dieunerst Collin, who rose to fame on social media in 2013 as the “Popeyes Kid,” landed an NIL deal with Popeyes.
Almost 10 years after Collin became known for being pictured in a Popeyes restaurant, he is a college football player at Lake Erie College. Collin is an offensive lineman for the D-II football program and he just wrapped up his freshman season at the college.
As a high school senior in 2021, many people remembered that Collin was the child who became famous on social media in 2013. He won a state championship in 2021 and sent out a tweet that said, “From Popeyes to a state champion,” Dieunerst said. He attended Cicely L. Tyson High School in East Orange, New Jersey and was a standout offensive lineman on the state championship team.
BREAKING: Popeyes has signed Dieunerst Collin — "The Popeyes meme kid" — to an NIL deal.
Collin is now a freshman offensive lineman at D-II Lake Erie College. pic.twitter.com/xC7UmuJLvY
— Front Office Sports (@FOS) January 11, 2023
With Collin’s status as a college athlete, he was able to take advantage of his fame and he turned it into a deal with Popeyes. This week, Collin used his platform on social media to request an NIL deal with the chain restaurant. Popeyes granted his request and struck an NIL deal with Collin.
Let’s get this bread(ing)✍️ https://t.co/rnQaxBNAiz
— Popeyes (@Popeyes) January 11, 2023
In a Twitter post, Popeyes confirmed the deal with Collin:
“Let’s get this bread(ing),” Popeyes said in the tweet.
Collin could be one of the faces of Popeyes.
