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Eminem’s ESPN halftime interview had lasting impact on Kirk Herbstreit
By Adam Spencer
Published:
Remember that time back in 2013 when famous rapper Eminem joined Kirk Herbstreit and Brent Musburger in the booth during a game.
Well, Herbstreit certainly remembers the awkwardness of the moment.
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CLAIM OFFERAs you can see below, he joined “The Dan Patrick Show” this past week and explained what happened:
“All of a sudden 3, 2, 1 we’re back,” Herbstreit said. “We go from an overshot of the Big House in Ann Arbor up to the booth and I look over and he’s turned into something. Brent’s like, ‘All right, Enimen’s up here with us,’ and he just goes into this character from one of his songs. He stayed in that character for what felt like a minute but was probably 15 seconds. Then he snapped out of it. It went viral. It was everywhere. Everywhere I went people were asking me, ‘Dude, what’s up with Eminem?’ The Today Show, Good Morning America, everywhere.”
Herbstreit wasn’t mad. In fact, he was impressed by Eminem’s marketing skills:
“What a genius move by him because he had a new album coming out,” Herbstreit said. “What better way to market that than to do that prank? It got everybody talking.
“He did that berserk character just to have some fun and make people go, ‘Was he high? What’s wrong with Eminem?’ All that noise at least made people know he has a new album coming out.”
You can relive the awkwardness of the moment below:
Adam is a daily fantasy sports (DFS) and sports betting expert. A 2012 graduate of the University of Missouri, Adam now covers all 16 SEC football teams. He is the director of DFS, evergreen and newsletter content across all Saturday Football brands.
