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Florida files trademark application around Billy Napier’s popular catch phrase
By Keith Farner
Published:
Florida is moving forward with a trademark application around Billy Napier’s popular catch phrase.
Napier’s phrase, “Scared money don’t make money,” became popular last season when he explained why he went for a touchdown instead of a field goal. It got additional traction shortly after he was hired at Florida. The news was first reported by Josh Gerben, a trademark attorney.
The filing date was April 14, and it covers clothing and wearing apparel, entertainment services, athletic events, tournaments and exhibitions.
The Tampa Bay Times noted earlier this spring that only 9 teams in the nation went for it more often than Napier’s Ragin’ Cajuns did last year (37 attempts). Their conversion percentage (59.5 percent) was six points better than the national median.
“The big thing here is that these decisions are very calculated, right?” Napier said after his introductory news conference in December.
The University of Florida has filed a trademark application for:
“SCARED MONEY DON’T MAKE MONEY”
Football coach Billy Napier went viral last fall after using the phrase to explain why he elected to go for a touchdown and not a field goal before halftime.#GoGators #UF#UFuture pic.twitter.com/MZpC3zUsHW
— Josh Gerben (@JoshGerben) April 19, 2022
“Scared money don’t make money.”
Billy Napier is a national treasurepic.twitter.com/LkTb1QcQwd
— Action Network (@ActionNetworkHQ) September 17, 2021
A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.
