Ad Disclosure
SEC Network partners with St. Paul & the Broken Bones on new collaboration
By Mark Kern
Published:
With college football just a couple weeks away, the SEC Network has partnered with St. Paul and the Broken Bones on an exciting new tradition to celebrate Saturdays.
The 2 new spots are called “Football” and “Fired Up”is a collaboration with the media agency McKinney. These spots are going to showcase some of the things that make SEC football what it is. Some of those things include the music, food, tailgating and the overall culture of SEC football.
?️ Ready for fall ‘S-A-T-U-R-D-A-Ys?’@SECNetwork is hyping up fans for the season with a new campaign featuring Birmingham-based octet @StP_BrokenBones
More: https://t.co/4c3uQc0IeZ | @ESPNMusic pic.twitter.com/FQ9dOaXJZB
— ESPN PR (@ESPNPR) August 10, 2023
“College football matters every Saturday in the South,” said Lauren Taylor, Associate Director of Marketing at ESPN. “In addition to each week having College Football Playoff implications, it’s an opportunity on the calendar for fans to soak up their favorite football rituals and traditions, and this campaign is our cohesive way of tying the love for this conference, the sport, the culture, and music together as we inch closer to SEC football Saturdays.”
The advertisement video included many of the SEC media personalities who appear on the SEC Network and “SEC Nation,” including Tim Tebow, Laura Rutledge, Paul Finebaum, Ryan McGee, Marty Smith, Jordan Rodgers and Roman Harper.
