Ad Disclosure
A year after record ratings, Sugar Bowl, Rose Bowl ratings hit record low
Published:
Last year as a College Football Playoff semifinal, the Allstate Sugar Bowl between the Alabama Crimson Tide and the Ohio State Buckeyes was the most-watched cable program ever with a 15.2 final rating and 28.2 million viewers.
This year’s game between the Ole Miss Rebels and Oklahoma State Cowboys? Well, the overnight ratings are not nearly as good.
The Sugar Bowl logged a 5.3 television rating, the lowest since at least 2006 and quite possibly the lowest in modern Sugar Bowl history.
Fiesta Bowl ratings: 6.2
Rose Bowl: 7.9
Sugar Bowl: 5.3No surprises there, considering matchups and results.
— Ralph D. Russo (@ralphDrussoAP) January 2, 2016
The Rose Bowl too saw a decrease in TV ratings after last year too.
The Rose Bowl was in the College Football Playoff last year and had a 14.8 rating, drawing 28.2 million viewers. This year that rating was down to 7.9, also the lowest in a decade. A 2009 Sports Illustrated report noted that 2009’s 11.7 rating was the third lowest in 11 previous games.
This year’s ratings were well below that.
Ratings for all the bowl games have been down this season. The New Years Eve time slot for the College Football Playoff games proved to be a disaster as ratings for those games were well down from last year’s inaugural playoff games.
It was not just a Sugar Bowl problem for the New Years Six bowl games. Ratings were clearly down for the other three bowl games played on New Years Day.
I guess TV viewers decided to go out on New Years Day.
