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Wrangler launches special collegiate apparel, 9 SEC programs among collection
By Keith Farner
Published:
SEC fans looking to enjoy their Wranglers and support their favorite program now have the opportunity to do that at the same time.
Wrangler on Wednesday announced the launch of its special collection of licensed collegiate apparel. It’s the 75th year for the brand, and the company is promoting the launch as the perfect game day uniform for college fans across the country.
The Wrangler Collegiate Collection will be on Wrangler.com and in major retailers including Dick’s Sporting Goods, Academy Sports + Outdoors, Rally House, Fanatics and Kohl’s, along with participating university bookstores.
Among the teams included in the collection are Texas, Auburn, Florida State, Iowa State, LSU, Michigan State, Mississippi State, North Carolina State, Purdue, Texas A&M, Texas Christian, Alabama, Florida, Ole Miss, Nebraska, Oklahoma, South Carolina and Tennessee.
In a news release, a Wrangler executive pointed to school spirit, game days and college memories.
“We are excited to tap into the excitement of college sports with a collection that embraces school spirit and gives students and alumni alike the perfect game day uniform,” said Holly Wheeler, vice president of global marketing at Wranger. “Game days are a core college memory for many of us and the connections made at the start with a love for the school and self-expression. We are excited to introduce fun new styles that will stand out in the crowd as football season ramps up and new connections are made.”
A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.
