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Travis Kelce and Jason Kelce were always household names in the NFL, but their popularity in popular culture has exploded over the last year.
With Travis’ relationship with global superstar Taylor Swift —arguably the most popular musician in the world right now — becoming public at the beginning of last season, the Kelce brothers have propelled into a new stratosphere. For so long they were known simply for their athletic prowess, but in a relatively short time, both are getting loads of endorsement deals, movie and TV offers and interest from Hollywood and entertainment companies.
Naturally, it’s no surprise the Kelce brothers New Heights podcast became one of the hottest podcasts in the world last year and now the brothers are getting rewarded in a major way.
Jason and Travis Kelce are taking their New Heights podcast to Wondery.
The brothers have signed a reported nine-figure deal, handing the Amazon-owned podcast company rights to distribute their show, along with exclusive ad-sales representation https://t.co/12hds3U93k
— Deadline (@DEADLINE) August 27, 2024
According to the entertainment media outlet Deadline, the brothers have signed a reported nine-figure deal with Wondery, handing the Amazon-owned podcast company rights to distribute their show, along with exclusive ad-sales representation.
The multi-year agreement also gives Wondery global distribution rights to all audio and video episodes of New Heights with Jason and Travis Kelce and its back catalog. Wondery can also create international adaptations.
Since its launch in 2022, New Heights has been with Wave Sports + Entertainment, but now transfers to Wondery. The gives fans a behind-the-scenes glimpse into the NFL stars’ personal and sporting lives, plus insight on football and pop culture. It is a regular top sports podcast on Apple and Spotify.
This is the latest of several big moves for the Kelce brothers over the last year. Jason retired from the NFL and the Philadelphia Eagles earlier this year and was recently announced as an analyst for ESPN. He and his wife Kylie also featured in a documentary film for Prime Video titled Kelce. He’s also in talks to lead Lionsgate action comedy Loose Cannons, according to the Deadline report.
Travis has become an A-list celebrity since dating Swift and has hosted Saturday Night Live, was cast in Ryan Murphy’s FX horror series Grotesquerie and has landed a role in Happy Gilmore 2 with Adam Sandler. He’s also signed up to present Prime Video’s Are You Smarter Than a Celebrity?, and made his debut as an executive producer on the indie film My Dead Friend Zoe, which premiered at SXSW. He is also producing King Pleasure, a doc on artist Jean-Michel Basquiat, the report confirms.
Somehow, while committing to all of those projects — along with a laundry list of commercials and ads he’s landed recently — the NFL tight end is continuing his football career for at least another season as the Chiefs attempt to win three straight Super Bowls.
Life is busy for the Kelce brothers, that’s for sure.
Sean Labar is an SEC football contributor for Saturday Down South.
