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ESPN unveils new ‘SEC on ABC’ logo ahead of 2024 college football season
By Andrew Olson
Published:
ESPN has had a busy day of 2024 college football announcements, including the “SEC on ABC” logo.
The logo was unveiled at Disney’s annual advertising upfront on Tuesday.
Multiple SEC games airing on ABC as part of loaded Week 1
The “SEC on ABC” branding will be debut with 4 notable Labor Day weekend games, including a Saturday triple-header.
It all starts with Georgia and Clemson. The perrenial powers are facing off in Atlanta. UGA is currently on a 2-game winning streak in the series, defeating Clemson 45-21 in Athens (2014) and 10-3 in Charlotte (2021).
Florida and Miami are renewing their rivalry in 2024. The Gators and Hurricanes are facing off in The Swamp as part of a home-and-home that includes a trip to Miami Gardens in 2025. UF and UM last met in Orlando during the 2019 season, a game that went to the Gators 24-20.
Notre Dame at Texas A&M completes the Saturday ABC triple-header. College Station is also hosting ESPN’s “College GameDay” for the highly anticipated debut of Mike Elko.
ABC will also be airing the USC-LSU game, a B1G-SEC clash, from Las Vegas on Sunday, Sept. 1. It will air in prime time.
Saturday, Aug. 31
- Clemson vs. Georgia (-13 via ESPN Bet) — 12 pm, ABC
- Miami (FL) (-2 via DraftKings) at Florida — 3:30 pm, ABC
- Notre Dame at Texas A&M (-1 via DraftKings) — 7:30 pm, ABC
Sunday, Sept. 1
- USC vs. LSU (-6 via DraftKings) — 7:30 pm, ABC
ESPN/ABC deal brings changes to SEC viewing experience
A big deal was made last season of the “SEC on CBS” partnership ending. The 2024-25 athletic year, which begins in July, marks the beginning of ESPN/ABC being the primary media rights holder of all things SEC.
Here’s a refresher on some of the highlights of the new deal:
- ABC to air SEC-controlled game weekly.
- SEC games to air on ABC’s Saturday Night Football for the first time.
- Increased scheduling flexibility as SEC football games will air on either ABC, ESPN, ESPN2, ESPNU or the SEC Network. No more conflicts with CBS having game of the week at 3:30 p.m.
- SEC Championship Game to air on ABC.
Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaigns of Fred Taylor and Andruw Jones.
