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Which SEC schools are the best at promoting their football team through social media?
Here’s a very subjective list:
Best SEC hashtags
#CommitToTheG (Georgia) — An in-your-face approach similar to Alabama’s social playbook, the Bulldogs are telling you Athens is the place to be for success. When you sign up (in most cases, commit), bring your hard hat and ‘Commit to Georgia.’
Go and get what’s yours #UGACampLife #CommitToTheG pic.twitter.com/DR4EsDWea0
— Georgia Video (@UGA_Video) August 7, 2015
#NeverYield (Arkansas) — The Hogs use a ton of hashtags, perhaps more than any other SEC program, but the Razorbacks’ latest marketing campaign works for a football team playing with chip on its shoulder this season. #WPS (Woo Pig Sooie) is the most popular choice and #Uncommon is another favorite, but #NeverYield best fits this year’s team.
Fortunately Summer is over… It’s Hog Football season!!! #Uncommon #NeverYield https://t.co/12urGGlWDI
— Jeff Long (@jefflongUA) August 5, 2015
#BuiltByBama (Alabama) — When RTR and Roll Tide doesn’t suffice, Alabama utilizes #BuiltByBama to push a athletic department-wide brand that doesn’t need much introduction. The Crimson Tide expect to dominate in the competitive arena and the program’s rich football history reveals this.
#GeauxTigers (LSU) — Would you like some gumbo with that? LSU takes its Baton Rouge heritage to the extreme here. #DBU works well, too.
Making Shreveport proud! #GeauxTigers #Geaux18 https://t.co/MYQKs44rI7 — Jacob Hester (@JacobHester22) August 6, 2015
#BrickByBrick (Tennessee) — A lot of us laughed at the philosophy initiated by Butch Jones when he arrived in Knoxville, but at this point, the mindset’s working for the Vols — certainly from a recruiting perspective. If Tennessee wins the East this season, #BrickByBrick becomes his legacy.
#MizzouMade (Missouri) — Gary Pinkel incessantly refers to his program’s slogan any chance he gets. It’s a branding that works for the Tigers. According to Pinkel’s website (yup, he has one), #MizzouMade is “the coaching staff’s proactive approach to all areas of their players’ lives: academic, social, family, spiritual, and mental well-being.”
#12thMan (Texas A&M) — Kevin Sumlin’s recruiting-inspired #Yessir is picking up steam, but falls short in comparison to the Aggies’ historic #12thMan, an almost century-old slogan stolen by the Seattle Seahawks. The 12th Man references Texas A&M’s students/crowd as an additional ‘player’ when the Aggies are on the field. 12thMan.com is now the Aggies’ official athletics web site.
Nice article in this week’s @SInow by @SIPeteThamel on Myles Garrett #12thMan pic.twitter.com/2UqKFmgy8X — Texas A&M Football (@AggieFootball) July 22, 2015
#HottyToddy (Ole Miss) — Unless you’ve been sleeping under a rock or passed out far too long in The Grove, you’d recognize this hashtag. An ode to the Rebels’ fight song, #HottyToddy works and screams university pride.
#HailState (Mississippi State) — I’m partial to #CLANGA, but the Bulldogs’ recognizable #HailState is simple, refined and doesn’t feel the need to go over the top.
RELATED: Mississippi State debuts team-specific emoji keyboard
#AnchorDown (Vanderbilt) — The Commodores made headlines for the wrong reasons on Thursday after quickly deleting a tweet that was made in bad taste. Back to hashtags: James Franklin started the Commodores’ rebranding a couple years ago and it remains unchanged — although you don’t hear as many ‘Anchor Downs’ these days. Derek Mason gets bonus points for using emojis instead of the hashtag in a recent lack of respect tweet:
Back in Nashville and the work never stops. This team wants,what some say it can’t obtain. Sorry…We don’t need your permission! ⚓️👇 — Derek Mason (@CoachDerekMason) July 21, 2015
Worst SEC hashtags
#HereSC (South Carolina) — Nothing gets you more excited for football season than #HereSC, right? I understand it’s about promoting the Palmetto State and a beautiful campus tucked away in Columbia, S.C., but it’s not exactly inviting — or intimidating — from a social or shareable standpoint. Since the Gamecocks are still gunning for their first SEC Championship, I prefer #WhyNotUs as a South Carolina native. For the record, Twitter newcomer Steve Spurrier has promoted the hashtag only once in 28 tweets.
1rst off/ Hello to all Gamecocks! I want to thank all past players at Duke at UF and UofSC and all present and future players #Heresc — Coach Steve Spurrier (@SC_HBC) March 2, 2015
#AllIn (Kentucky) — The Wildcats get a temporary pass here due to their recent recruiting success, but c’mon — #AllIn is the most unoriginal slogan in college football. Since Cam Newton and Auburn used it during the 2010 national championship season, at least one team in every Power 5 conference has promoted the phrase. #BBN still works, but that provides a basketball connotation.
The dice are still hot rolling another YAHTZEE! 🎲🔥#ALLIN — Mark Stoops (@UKCoachStoops) July 31, 2015
#ChompChomp (Florida) — Here is Jim McElwain’s specialty when the Gators land a verbal commit. #ItsGreatUF is the hashtag the university is promoting for current and future students. Both are rather boring.
#ChompChomp #ChompChomp #ChompChomp #ChompChomp!!!!!!!!!!! — Jim McElwain (@CoachMcElwain) July 25, 2015
#FastPhysical (Auburn) — #WDE and #AuburnFamily is fine, but the Tigers are pushing Will Muschamp a little too hard with the #FastPhysical phrase. This defense was anything but last season.