Deion Sanders’ effect: Sunglasses company lands 7-figure sales in 1 day

Deion Sanders continues to pull in revenue for companies tied to the Colorado coach, and that includes Blenders Eyewear, the sunglasses company who has a custom line with Sanders.

Sanders reported that the company did $1.2 million in sales on Friday alone. That was the same day Coach Prime went on ESPN’s First Take and The Pat McAfee Show, and handed out pairs of glasses to Stephen A. Smith, Shannon Sharpe, Molly Qerim, McAfee and Dwayne “The Rock” Johnson.

It was also on Friday that Blenders announced the launch of the glasses: “With this initiative, Blenders Eyewear will unveil a new sunglasses line inspired by the powerhouse coach himself as well as serve as the preferred eyewear partner of CU Athletics.”

The sunglasses are sold in a range of colors, and they are priced at $67.

GIMME THEM SHADES // @therock @DeionSanders ? pic.twitter.com/3UdmotsX6A

— Blenders // (@BlendersEyewear) September 17, 2023

It also came after Colorado State coach Jay Norvell said of Sanders, “When I talk to grownups, I take my hat and glasses off,” Norvell said. “That’s what my mother taught me.”

Deion Sanders recently launched a line of custom sunglasses with Blenders Eyewear.

So when the Colorado St. head coach commented on him wearing them during interviews, Sanders took advantage.

Coach Prime handed them out to the entire team, which went viral on social media. And… pic.twitter.com/3kw9tPpYGQ

— Joe Pompliano (@JoePompliano) September 16, 2023

FIRST TAKE IN THE HOUSE //@DeionSanders pic.twitter.com/3d15Y9r9d8

— Blenders // (@BlendersEyewear) September 16, 2023

Keith Farner

A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.