Hendon Hooker receives NIL deal that Lane Kiffin would love

Hendon Hooker has seen his stock rise into a Heisman favorite on the No. 1 ranked team in the country and companies have taken notice.

The Tennessee quarterback signed an NIL endorsement deal with French’s Mustard this week.

Mustard drip ?@henhook2 https://t.co/9asGZn5IQe

— French's (@Frenchs) November 4, 2022

“I’ve been a huge fan of French’s my whole life, so it’s a dream to work with such an iconic brand,” Hooker said. “I love that French’s has become part of our games, and this will be a fun opportunity to keep building that relationship with the community – not to mention raising my sneaker game.”

French’s mustard and Tennessee football became intertwined last year after Ole Miss defeated Tennessee, 31-26, in Lane Kiffin’s return to Neyland Stadium. Fans threw objects at the Ole Miss coach including a bottle of French’s mustard.

Since then French’s would occasionally make subtle references to Tennessee football through its Twitter account.

Would mustard bottles work as goal posts? Asking for a friend…

— French's (@Frenchs) October 19, 2022

Now through the power of the NIL, Tennessee and French’s mustard will be officially linked.

Corey Long

Corey Long is a freelance writer for SaturdayDownSouth.com. Follow Corey on Twitter @CoreyLong.